If video killed the radio star, podcasting has brought the art of audio storytelling back to life.
Jay Baer says:
Sixty-seven million Americans listen to podcasts monthly. That’s more common than Catholicism.
Eighty-five percent of podcast listeners hear the entire episode in question, he adds.
That’s pretty remarkable.
Most readers can’t get through one of my blog posts.
Which tells me, it’s not just a fad.
People aren’t looking for and listening to their favorite podcasts because “it’s what all the cool kids are doing.”
These are dedicated listeners.
Some listen for fun. Some listen to learn. Others listen because it’s an easy way to hear great content while on the go.
And there are soooooo many podcasts. Too many.
Not too-many-in-a-bad-way.
The good way. Lots of choices. Lots of listening.
We’ve asked you before about your favorite nonfiction.
Those books that are near-and-dear, having made a difference in your professional or personal lives.
I would never belittle books and the benefits of reading, but where some people have a favorite book or a handful of must-reads, others have their lists of favorite podcasts.
They wait for each episode with bated breath.
This week’s Big Question was a fun one (if that wasn’t already clear). So many people contributed. So let’s get to it.
This week we asked:
What are your favorite podcasts?
Maybe they helped you get ahead, or kept you from falling behind.
Maybe they’re just great storytelling.
We didn’t stipulate that these had to be your favorite PR and marketing podcasts.
Just your favorite podcasts!
The storytelling staples in your busy life.
Watercooler/Slack Discussions
Hillary Conlin was just hanging around the watercooler discussing (well, Slacking) this at work.
This was actually a topic of conversation at our agency a few weeks ago. A colleague Slacked it and received the following podcasts as answers:
Adnan Raja has one in common:
My favorite podcast is called How I Built This by NPR. I love the depth of creativity and willingness to try new things.
My favorite episode is Joe Gebbia, founder of Airbnb. Every great thing comes from taking the initiative, and Gebbia walks you through his journey of how his life presented him with opportunities.
In this case, he not only went with the flow but also took solid logical steps and hustled to take advantage of the opportunities presented to him. I truly enjoyed his storytelling, and could almost visualize how he managed to pull it off. He takes you through the journey and carries you through every step that took him to the next.
Favorite Podcasts for Commuting
DeeAnn Sims covers all the bases during her commute to and from work:
Currently, my new commute to Santa Monica has forced me to fill quite a bit of time, and these are my favorite podcasts so far:
- Oprah Winfrey SuperSoul Sessions
- Tony Robbins Podcast
- Inside PR with Gini Dietrich, Joe Thornley, and Martin Waxman
- Content Matters with Andy Crestodina and Barry Feldman
I feel like rotating between these, I’m covering all the bases from spiritual, to business strategy and PR/industry specific – hopefully developing into a well-rounded human over here!
From Matt Edstrom:
John Wall’s and Christopher Penn’s, Marketing Over Coffee, is my marketing podcast of choice and is often the podcast I recommend to my colleagues, for many different reasons.
The main reason I prefer Marketing Over Coffee over other marketing podcasts is because each episode is based on the latest marketing industry news, rather than being based on set topics. Although I definitely enjoy and find learning about various marketing topics beneficial, John and Christopher’s weekly news-based discussions allow me to effortlessly stay updated, informed, and ensures I don’t miss any crucial changes in our industry.
Marketing Over Coffee podcast episodes are also short, sweet, and to the point. Episodes are generally under 30 minutes in length—making it an excellent podcast for your average morning or evening commute.
William Gadea’s commute includes:
The podcast that I recommend to other agency owners is Build a Better Agency with Drew McLellan.
Drew has owned his agency for many years, but he also runs the Agency Management Institute that provides training, peer group, and consultancy services for creative agencies.
His knowledge of the challenges faced by creative services providers is deep, and his guests are usually excellent.
My commute is far more interesting when he’s dropped a show on the line!
From Our (Totally FREE!) Spin Sucks Slack Community
One of my old co-workers just started a podcast called Secured the Bag. It’s very urban, up-to-the-moment, sometimes NSFW but I love that they are bold with their podcast.
I listen to Marketing Smarts, and I’m not sure why I haven’t gotten a fix on Inside PR in a while. I do have two guilty pleasures Sporkful and Bravo’s Daily Dish. LOL!
From Maureen Jann:
I’ve started listening to Problem Solvers. It’s the podcast by Entrepreneur Magazine, and it’s fascinating.
Slack’s Work in Progress is AN EXCELLENT example of great content marketing at work. It’s the most beautiful intersection between what’s important to their audience and their mission.
According to Ashley Stryker:
Actually, I like the This Old Marketing podcast and Salesforce’s Marketing Cloudcast for professional podcasts.
Winner of Non-Industry Podcast
And the winner of the most-non-industry-focused favorite podcast?
I know you’re probably looking for professional work podcasts, but Double Love, a Sweet Valley High podcast, which just started, is hilarious!
If you were ever a fan of these books as a kid, I recommend revisiting them to see how dark they actually are!
Up Next: A Very Scary Question
Following our ongoing scary theme this October, the next Big Question focuses on what we all feel we’re running out of. What we never seem to have enough of. Time.
This isn’t about productivity tools, or time management, per se, it’s about priorities. It’s about making decisions.
The end of 2017 is rapidly approaching, and if you are anything like us, there’s a lot left to do!
What do you absolutely have to make time for, and what gets pushed to the bottom of the list?
The Big Question:
What scares you most about the limited time you have in a day?
You can answer here, in our free Slack community, or on the socials (use #SpinSucksQuestion so we can find you).