The Fight Against Destructive Spin

“FOR SALE! PR CAMPAIGNS! ONLY A PENNY PER IMPRESSION!” This is what Peter Kim wrote in his comment on our blog post about value-based fee structures.

This is all fine and dandy if you’re a publicity firm, but the issue is that we don’t just do media relations. So how do you put a dollar amount [...]

I’m going through this process right now, trying to decide if our financial model makes sense for the future. I feel like billable hours is so archaic, but I also think we need to track time in order to be profitable. We are paid for our time so some sort of tracking mechanism is a [...]