Today I am grateful for my friend Sara Wilson, who is a fantastic writer with a very curious mind. Following is an exerpt of an interview she did with me on how the franchise industry is using social media (I’ve changed to businesses here for purpose of reaching a larger audience).
Gini Dietrich, CEO of Arment [...]
In honor of the holiday this week, I am going to post articles I’ve written for other publications in order to thank them for their support and drive traffic to their sites.
Today is from AllBusiness.com (with a few changes made from franchising to a small business).
Immensely powerful right now, social media tools are changing [...]
Today’s blog topic came from my friend Jeff Lipschultz.
There’s been a lot of talk (and action) lately centered around “Social Media Interns.” Can you share with us the parameters for having an effective program? Some work for free. Some work remotely. Qualifications? Training required? Return-on-investment (of time/dollars).
It won’t come as a surprise to some of [...]
B.J. Emerson is the face behind the Tasti D-Lite Twitter handle, a frozen dessert company that has a cult-like following in New York City. They’ve begun franchising, in order to bring the cult to other parts of the country, and B.J. is tasked not only with connecting with its highly engaged customers, but also finding [...]
It’s been a while since something in the news has gotten me fired up, but it happened this week. I saw the headline “Younger employees help senior executives unlock social media mystery” and clicked on the story to learn more. I expected it to be another story about using Gen Y to set up social [...]
Last night I went to write today’s blog post and ended up with writer’s block. As I told Nancy Myrland, the only thing I really wanted to do is snuggle in my flannel sheets with the down comforter and the remote control.
Instead, however, I asked my Twitter friends what they would like me to write [...]
Yesterday I moderated a social media monitoring and measuring panel for PRSA Chicago. Amber Naslund from Radian6, Brandon Noel from AllState, and Ian Sohn from Ogilvy 360 Digital were the panelists…and they were really good!
We talked a lot about both monitoring and measuring social media, but one of the points that kept coming up [...]
Last week I was on a flight doing my second favorite thing…eavesdropping (people watching is my favorite). I was so intrigued by the conversation behind me that I stopped reading to listen.
Guy #1: What do you do?
Guy #2: Business process investigation.
Guy #1: I see.
Guy #2: What do you do?
Guy #1: I am part-owner in one [...]
Yesterday our newsletter focused on tips to begin to build your community. I thought I’d repost a portion of it here.
The time in the early life of social media has come where people are beginning to question if it’s valuable. Many of our clients, friends, and peers have mentioned to us that they don’t see [...]
I’ve been meaning to write this blog post all week, but I’m a bit behind. I guess that’s what happens when you sleep all weekend, instead of being a responsible adult. I’m told I needed it. Now I don’t need to sleep for another three months.
Not the point. The point is, the Wall Street Journal [...]
