Out of all the speakers I’ve seen this week, Gini is definitely at the top.  (And I’m only half saying that because she is my boss and I’m sucking up.)

Quote of the day: “You only have the perception of control.

YAY! She talked about our response campaign!  Be out there. Be commenting on articles, regardless if you are in them.  You can now do your own media relations.

Social media gives you a seat at the proverbial table.  You can now track PR and you can tell your bosses what kind of effect your work has on sales. Continue Reading »

A lot of people have asked me what I think about Tiger Woods and the apology he gave on Friday. I’m never one to react with a knee jerk. I like to let it all soak in, discuss opposing sides, and then tell you what I think. But this one is a little bit different…mostly because the incident happened three months ago (so I’ve had plenty of time to let it sink in) and my opinion of how he should have handled this is no different just because he read a scripted apology on Friday.

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Today’s digital age is about connection, conversation, and candy. Alright, not candy. I couldn’t think of another C word and I love candy.

Connection, conversation, and engagement. Even transparency and honesty. Open your door, pull up your windows, let people in and take a peek around, and decide if they want to work with you or, better, want to refer their communities to you.

It’s changing the way media relations (or publicity) is conducted because no longer do clients have to rely on a PR pro’s Rolodex to get someone to pay attention to them. And no longer are the critics and influencers the traditional journalists. The critics and influencers are all of us – we can rate and review products and services online, we write blogs, we even write editorials that can be featured in places we garner a lot of attention. Continue Reading »