Posts Tagged ‘PR’

Tiger Woods: A PR Disaster

A lot of people have asked me what I think about Tiger Woods and the apology he gave on Friday. I’m never one to react with a knee jerk. I like to let it all soak in, discuss opposing sides, and then tell you what I think. But this one is a little bit different…mostly [...]

Help a PR Pro Out

A couple of weeks ago, I received an email from my friend Arik Hanson. He had an idea that he thought would help out-of-work PR professionals network with the jobs that are becoming more readily available at both agencies and companies.
The big idea:
On Friday, February 19, from 10 am – 2 pm CT, PR bloggers, agency [...]

Are Service Businesses Now Facilitators of Conversation?

Today’s digital age is about connection, conversation, and candy. Alright, not candy. I couldn’t think of another C word and I love candy.
Connection, conversation, and engagement. Even transparency and honesty. Open your door, pull up your windows, let people in and take a peek around, and decide if they want to work with you or, [...]

Preparing Yourself for Media Interviews

I have a long-standing relationship with Hotel Executive and write an article for them quarterly. Today I am grateful for my friendship with their editor and the opportunity to help educate their readers on the importance of communication in a businesses growth. Following is an excerpt from an article I wrote for them in July [...]

What Kellogg's and the Great Depression Can Teach You About PR and Marketing

A few weeks ago, my friend Steve McKee wrote in his BusinessWeek column about companies doing their growth a big disservice in a down economy when they cut their advertising and PR budgets. You can read the article and comments here.
Then, when I asked each of you what you’d like to read about in future [...]

Crowdsourcing the FADS Blog Content

Last night I went to write today’s blog post and ended up with writer’s block. As I told Nancy Myrland, the only thing I really wanted to do is snuggle in my flannel sheets with the down comforter and the remote control.
Instead, however, I asked my Twitter friends what they would like me to write [...]

Does Social Media Belong to PR?

I’m having an identity crisis and I need your help.
It’s no secret we’ve changed our business model this year to incorporate social media into our traditional communication firm. All along I’ve been saying that PR deserves a place at the social media table, that so much of it is about relationships and messaging, which is [...]

PR Firms Add No Value? Truth or Fiction?

Yesterday I read an article titled, “90 percent of PR firms add no value.” My friend Jeff Mello sent it to me wanting my opinion on it and (I think) wanting me to get fired up.
The truth of the matter is, I agree (sorry Jeff!).
The article, which can be found at The Business Insider, states:
“I’ve [...]

Isn't PR About Developing and Fostering Relationships?

Even though I tweeted the July 4 New York Times article, “Spinning the Web: PR In Silicon Valley”, it’s created quite a stir in our industry and I’d be remiss in not commenting on it.
The PR industry is changing. That’s right. I said it. The PR industry is changing. We need to get on the [...]

Talking PR, Franchising and Social Media

It’s a holiday weekend and I’m taking today off, too. Four days of Gini time to cycle, hike, and be with my family and friends. But what that means to you is I’m going to be lazy with the blog today and tomorrow.
But don’t stop reading! Today is a link to the interview I did [...]