This post is guest blogged by Molli Megasko, an account executive with Arment Dietrich. Molli started her career with us and has been integral in how we’ve moved our business model in the past 18 months. She is our Facebook guru and is here to talk to you about creating a fan page, engaging with [...]
Last January I had to make a really tough decision – keep people employed for a few more months and close the business or lay them off right then and save the business. Then (last year sucked), when we realized the business model was completely changing, I had to make another hard decision: Keep people [...]
Last week we launched a Facebook fan page contest to create a new tagline for our newly designed Web site, set to launch late this week. We’ve had some great entries, but want to also open it to our blog readers.
Following are a couple of our favorites. But they are totally unprofessional, which is why [...]
Yesterday I was friended on Facebook by someone I don’t know. We have a lot of mutual friends, so the friend request makes sense, but I don’t like to let people on my personal Facebook page who I don’t know in real life.
This happens often, especially because of all of the speaking that I do, [...]
Before the holidays, we spent some time here talking about blogs – how to create them, how to attract readers, and how to optimize your content.
One thing, however, we didn’t discuss is how to promote and publicize your blog posts, after they’ve been published, in order to attract readers who don’t yet know about you.
This [...]
I get this question ALL THE TIME! How much time should I spend on social media?
How much time do you spend on your email? Do you have it down to a science that you can manage it effectively, while still doing your job?
When email first entered our work lives, none of us knew how to [...]
I was talking to a girlfriend this morning and she said, “I have a topic for your next newsletter!” I love getting feedback from my smart friends, so I was all ears. She suggested we discuss how to blur the personal and professional lines of social media, without looking like a jerk.
I said, “A ha! [...]
Some of you know that we have a fan of the week of our Facebook page. I know that you know because yesterday I received several direct messages on Twitter asking me how YOU can be fan of the week. If you don’t already know about this, read on because you, too, can be fan [...]
