Last week we launched a Facebook fan page contest to create a new tagline for our newly designed Web site, set to launch late this week. We’ve had some great entries, but want to also open it to our blog readers.
Following are a couple of our favorites. But they are totally unprofessional, which is why [...]
I’m having an identity crisis and I need your help.
It’s no secret we’ve changed our business model this year to incorporate social media into our traditional communication firm. All along I’ve been saying that PR deserves a place at the social media table, that so much of it is about relationships and messaging, which is [...]
This week’s Crain’s Chicago Business focuses on enterprising women (and yes, I’m featured). But I’m not blogging about it to toot my own horn. I think there is more to the story than Crain’s was allowed to tell and I want to share some of the things I’ve learned.
2008 was the recession year for Arment [...]
When the Zappos/Amazon deal went through on July 22, my friend Travis Dudfield asked my opinion on the communication to Zappos employees. I told him to let the media storm die down and I would write a blog post about it.
So here it is!
There was A LOT of criticism about how Tony Hsieh communicated the [...]
Some of you know that we have a fan of the week of our Facebook page. I know that you know because yesterday I received several direct messages on Twitter asking me how YOU can be fan of the week. If you don’t already know about this, read on because you, too, can be fan [...]
I was interested to read a June 1 article in PRWeek that was a debate between Steve Cody, the founder of Peppercom (and someone I got to cycle with in Palm Springs a couple of weeks ago) and Sean Cassidy, president of DKC (someone I’ve never met) about fixed retainer versus hourly rates.
When I started [...]
