The name of the game is disclosure
My parents raised me to be honest. If I broke that honesty, yes, it would be bad at the moment, but the worst part was living through the difficult period of trying to rebuild that trust and honesty that I casually threw away.
GameCyte, a Web site dedicated to news and analysis of the video game industry, is rebuilding that trust as we speak. The site is owned by Richard Kain, general manager of TriplePoint, a PR agency that represents clients like EA Mythic and Empire Interactive. To quickly summarize a very interesting and in-depth article by Ben Kuchera of Ars Technica, Kain’s GameCyte is running stories and reviews of products promoted by Kain’s TriplePoint agency.
It’s important that writers and PR practitioners practice full disclosure, voicing any interests or relationships that jeopardize the objectivity of a piece. No matter what the scenario, honesty is always the best policy. When readers sense any ulterior motive in the writing content, a crisis usually ensues. Respect readers and share with them who you are, who you work for, and why you’re writing. This is all PR 101.
