Comments on: Arment Dietrich Is No Longer a PR Firm?

By: Overcoming Fear, Staying Positive, And Reinventing Your Business With Gini | Midwest Media Now!

Fri, 16 Jul 2010 10:00:34 +0000

[...] In January, we kind of drew a line in the sand and said we don’t do PR anymore. I wrote the blog post to say we’re transitioning the business model from very traditional PR to more digital [...]

By: Overcoming Fear, Staying Positive, And Reinventing Your Business With Gini Dietrich | Beyond the Pedway | Video interviews to discover what drives creative entrepreneurs!

Fri, 16 Jul 2010 09:03:59 +0000

[...] January, we kind of drew a line in the sand and said we don’t do PR anymore. I wrote the blog post to say we’re transitioning the business model from very traditional PR to more digital [...]

By: Charlene Jaszewski

Charlene Jaszewski — Tue, 26 Jan 2010 15:11:22 +0000

Congrats Gini!
I haven’t know you that long, but I already thought you were a social media firm! I guess all you need to change was your naming! So glad you are getting to do what you love!

By: The Fight Against Destructive Spin » Blog Archive » Introducing the Arment Dietrich Tagline Contest

Mon, 25 Jan 2010 22:08:01 +0000

[...] with the new Web site and our new business model (don’t know about the new business model? Read more here), we figure it’s a good time to get rid of the boring and introduce something really [...]

By: Three great women moving forward in 2010 « A Kase of…

Three great women moving forward in 2010 « A Kase of… — Thu, 14 Jan 2010 21:07:32 +0000

[...] it is going to focus strictly on social media and communication. Gini explains it better here: http://www.spinsucks.com/spin/arment-dietrich-is-no-longer-a-pr-firm . Bottom line, Gini is doing what she feels is right to build her business AND for her to [...]

By: Hollis Thomases

Hollis Thomases — Fri, 08 Jan 2010 17:17:40 +0000

Way to go, Gini!

What I still find surprising is that there still exists a line of distinction between “traditional PR firms” and “social media agencies.” I keep wondering when the traditionalists are going to wake up and realize that they NEED to enter the digital age and develop these skills too…or perish.

I wish you nothing but the best as you pursue what set you on your entrepreneurial path in the first place!

By: Dana Hughens

Dana Hughens — Fri, 08 Jan 2010 15:54:54 +0000

Gini, you are amazing! And an inspiration!

This is exactly what I’ve been talking about as I’m starting my new agency. Self-proclaimed social networking experts are popping up all over the place. But do they know anything about business objectives? Executive leadership? Key messages? Understanding target audiences? I fear that most do not.

You are an expert in all of these things AND social networking. You are definitely addressing a need in the market. I’m sure you will continue to be wildly successful! As I start down the path of a new agency that is being built on blending traditional PR and social, I’ll likely need to call on you for some advice!

Congratulations!

By: Davina K. Brewer

Davina K. Brewer — Thu, 07 Jan 2010 18:21:34 +0000

Gini- Sorry I didn’t catch this one sooner. Wow, and congrats, glad you’re making moves to make yourself happier (which should only make you more productive).

What’s in a name? PR, Social Media, Marketing and Communications: as long as you’re providing a valuable, rewarding service to clients i.e. getting the job DONE, the name doesn’t matter.

By: Brigitte

Brigitte — Wed, 06 Jan 2010 19:34:13 +0000

Gini – Congratulations!! I think this is a perfect niche for your talents and interest.

I may be bucking the trend here, but I would steer away from using “communications” or another such generic term for this quite specialized business. My inclination is divided in two ways:

1. Use a widely understood term, such as digital communications (which you used in your post to describe the business) so potential clients “get it” quickly and easily. Your specialties and case studies will help you define the expertise further.

2. Create a catchy and fun name! You’re in communications, after all. Something that’ll get people talking. But this still has to be relatable enough that clients won’t go, huh?

Regardless of what you do, there are thousands of “communications” firms and specialists. Your core strength is in relating what you do very well that’s different than your competitors.

By: Edward M. Bury

Edward M. Bury — Tue, 05 Jan 2010 23:28:02 +0000

Bravo on this bold move forward. The definition of “public relations” and “public relations firms/agencies/professionals” has been debated and tossed around for decades. What is “pure” public relations anyway? At its essence is communicating and delivering a message to reach a goal. That message should be based on strategies built upon objectives delivered through tactics. This process will not and should not change, in my opinion. Why not call your new company a “strategic digital communications consultancy.”