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Apr 13
2010
Gini Dietrich

How to Sort through Google Alerts

As is becoming customary, we answered another question from our Facebook fan page via video today. Nick Nichols, of DesignInaBag, asks, “how do you sort through all of the information you get in your Google alerts to get what’s most pertinent?”

No hat today because the sun was shining so brightly that I had to swap it with sunglasses. Check out where we  are on location!

How do you sort through your Google alerts? Do you have other secrets to share?

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18 Comments
  • Comment by Nick
    April 13th, 2010 at 10:19 pm
     

    Yay, I was waiting all week for an episode of Gini video!!!

    I do have to make one negative comment though. I wish you had a new hat :o (. However I understand you were shooting on location so THIS time, I will forgive you…

    That was great advice. I will check out Google Alerts tomorrow and try out your advise. I hate to admit that I don’t use Google Alerts nearly enough, but by watching your second video, I am thinking there is more to tap into that I haven’t in the past.

    Thank you for secretly sending me subliminal messages saying “Nick, go to Google Alerts.”

  • Comment by Japman Bajaj
    April 13th, 2010 at 10:29 pm
     

    hehe.. i have a bit of an easy time with it

    not many people with my name out there. So it’s really really easy for me to spot when other people are talking about me.

    Gini Dietrich Reply:

    Japman, I’m with you! No one has my name!

  • Comment by Nick
    April 14th, 2010 at 9:36 am
     

    Gini,

    Thanks for the response, I am re-tuning our alerts immediately. The addition of the city is also very useful for KitchenLab, as we are primarily based in Chicago. I have no doubt that this will help me focus and save time.

    Any follow up thoughts regarding Google Alerts which are industry specific–”Kitchen Design” or “Online Design”?

    Enjoy the spring skiing, so jealous.

  • Comment by Damian Dayton
    April 14th, 2010 at 10:22 am
     

    This is totally helpful. I started using your tip from last week for a couple of clients and some results have been overwhelming.

  • Comment by Justin Brackett
    April 14th, 2010 at 1:56 pm
     

    Gini-

    Thanks for the video! Loved the information but I was a little distracted by they lake and the mountains!

    I am already looking forward to next weeks video!

  • Comment by Gini Dietrich
    April 14th, 2010 at 5:32 pm
     

    Hey Nick! I would try different searches for a few weeks and see what works. I recommend “kitchen design” + chicago. And “online design” + chicago – graphics. See if those work better for you.

  • Comment by Lisa Gerber
    April 14th, 2010 at 7:13 pm
     

    OMG!!!!!! I did not know that! thank you. because I have a search for my client Schweitzer set up and I get TONS of stuff on, you guessed it (or maybe not) Governor Schweitzer from Montana.

  • Comment by Gini Dietrich
    April 14th, 2010 at 7:19 pm
     

    So Lisa, try this: Schweitzer + Idaho – “Governor Schweitzer”. See if that sorts through them for you.

  • Comment by Kat Jaibur (@katjaib)
    April 15th, 2010 at 8:53 am
     

    I’m a Google Alerts slacker. Only recently set up some alerts, and getting a ton of gar-bahjh. Did not know about the + and -. Will give that a shot. You could do a “For Dummies” series on this! Not that I fit that profile….hahaha

  • Comment by Nick
    April 15th, 2010 at 10:38 am
     

    Thanks, Gini. Our results are already improving. Much more relevant results. Huge time savings.

  • Comment by Lois Arbogast
    April 15th, 2010 at 12:41 pm
     

    Gini-

    Will the next video blog be from the beach here in San Diego?

    Lois

  • Comment by Gini Dietrich
    April 15th, 2010 at 12:56 pm
     

    I’m actually thinking about doing something while I’m in San Diego!

  • Comment by Teresa Jackson
    April 15th, 2010 at 2:12 pm
     

    Gini,

    I just discovered your blog. What great advice about how to google. I am constantly trying to find relevent blogs and news articles and get overwhelmed with non-relent results. So much so I am afraid to set up an alert. Thanks so much for sharing these tricks. Your onsite video makes me want to travel!

    Teresa

  • Comment by Teresa Jackson
    April 15th, 2010 at 2:16 pm
     

    I just spoted the spelling error as I submitted the comment.

    I meant relevant and non-relevant

  • Comment by Sean Fioritto
    April 30th, 2010 at 9:44 am
     

    This post is a bit old, but I just found it. I’m wondering if anyone would be interested in a web application that learns how to filter out irrelevant google alerts and makes it easier to read through them? I’m a bored software engineer looking for fun projects, and this sounds fun to me. :-)

  • Comment by Gini Dietrich
    May 3rd, 2010 at 7:19 am
     

    Sean, you made me LOL!

  • Comment by Sean Fioritto
    May 3rd, 2010 at 2:21 pm
     

    Really? Well, I’m here all night folks. Tip your waiter. But seriously, I’ve already started working on this and it’s pretty fun. :-) But my knowledge of the PR industry is not so good, so if you know anyone that might want this and would be willing to teach me/tell me what to make let me know! I’m @sfioritto or sean@allicator.com

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