Ike Pigott doesn’t get the kind of recognition he deserves. I hope to change that today.

Although he pretends to be curmudgeon who continually fights the status quo, he is the least difficult person I know.

Sure, he fights the status quo and yeah, he’s a bit cynical, but I love those qualities about him. Because a cynical sense of humor is of the smartest kind and, by far, my favorite kind.

He likely is one of the smartest people who participates in social media, which is why it’s so surprising to me that he isn’t on every top 10 list ever written. Perhaps it’s because he’s so smart it’s a bit intimidating at times.

A veteran broadcaster, he claims to have gotten “out of news and back into life.”

He now is a spokesperson for Alabama Power. Imagine how busy he’s been the past week or so with the tornadoes that ripped through there, killing more than 350 people and cutting off power to nearly 350,000 homes.

Even without that tragedy, he is a spokesperson for a utility company and, in general, people hate the utilities almost as much as the phone companies. Not an easy job to have.

He grew up in Idaho (Lisa Gerber, you see that?) and he’s a Packers fan. Even though he some reason about his mom growing up on Wisconsin and there isn’t a team in Idaho and blah, blah, blah, I don’t get the connection. I mean, I grew up in Utah and I’ve always been a Bears fan. My brothers were 49ers fans. Idaho is close enough to Utah he could have followed suit! In fact, I’m pretty sure that’s the only thing I don’t like about him. And really, that can’t be surprising because the Packers suck (that still is in our top 20 Google searches on the blog).

There are two things I want you to remember about Ike (and one of them is not his football alliance): His blog and his Twitter policy.

Lots of bloggers have pitch policies. Lots of bloggers have guest blogging policies. Ike has a Twitter policy that tells you what to expect if you follow him there. I was going to copy and paste here some of the more interesting parts of the policy for you to read, but I can’t decide which parts I like best, so you’re just going to have to go over there and read the whole thing.

If you’re on Twitter, do it now. Go ahead. We’ll wait.

Good, huh?

And, of course, Occam’s RazR, should be on your top 10 “must read” blogs.

He might make you mad. He might get you riled up. He might offend you. He might make you want to kiss him. But trust me when I say, he’ll make you feel something. His is not a blog you’ll read and feel indifferent. Ever.

So follow Ike on Twitter (though he might not follow you back until you TALK to him), subscribe to Occam’s RazR, and devour every post he writes. YWRI.

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

View all posts by Gini Dietrich