F.A.D.S.

This could have been a PR crisis of epic proportions, but to my surprise, it was not. General Motors looked into an unauthorized leak of photos of the Chevrolet Volt, a deeply anticipated battery-powered vehicle slated for sale in late 2010. Instead of going into crisis mode, GM simply sent a few emails to remove the photos and attributed the release to “human error.”

I do not doubt that there are some very upset people at GM over this mishap, but just look at those pictures! That car is so cool! This situation has the potential to turn around and benefit GM in the end. Creating a little online buzz leading up to GM’s centennial celebration (where the Volt is slated to debut) can only leave consumers salivating.

What’s done is done. The pictures cannot be taken back. GM is wise to ride through this situation and benefit from it. In all honesty, I am not dying to know about the latest car trends, nor do I seek out auto blogs as I surf the Internet. This accidental release perked up my ears and I’m interested in learning more.

Thanks to you Mr. or Ms. “Human Error.” You just may have started something good.

This entry was posted on Tuesday, September 9th, 2008 at 2:51 pm and is filed under Big Business, Detroit, PR crisis, crisis communication, crisis in PR, crisis strategies, wall street journal. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.