Archive for the ‘wall street journal’ Category

Is your company cutting back on your holiday party? – Suck it up.

We can’t have a Grey Goose fountain or limo transportation? It’s devastating when I read the news and come across entertainment and celebrity news about how it’s a bummer that companies that usually go all out for their holiday parties have to cut back due to the economy this year.

Dan Abrams Forms Media-Strategy Firm

Dan Abrams, the former general manager of MSNBC, is launching a media-strategy firm, according to today’s Wall Street Journal.  His advantage is using a panel of journalists if your company faces a difficult public relations isssue to “weigh in on how media outlets would likely respond to different PR strategies.”
One of Abrams’s investors believes “big [...]

Can PR Capitalize More On Digital Media?

The financial crisis is showing its first signs of hitting the communication industries, as evidenced by this article in the Wall Street Journal this morning.
“In recent years, marketers have set aside a portion of their ad budgets to experiment with digital technologies such as Web video, mobile phones, gaming and virtual worlds. But with broader [...]

Leaked photos are no big deal for GM

This could have been a PR crisis of epic proportions, but to my surprise, it was not. General Motors looked into an unauthorized leak of photos of the Chevrolet Volt, a deeply anticipated battery-powered vehicle slated for sale in late 2010. Instead of going into crisis mode, GM simply sent a few emails to remove [...]

Apparently college isn’t worth it anymore

“A four-year college degree, seen for generations as a ticket to a better life, is no longer enough to guarantee a steadily rising paycheck.”
At least according to Greg Ip’s Wall Street Journal article.

Woo Hoo for the Zoo!