Archive for the ‘Twitter’ Category

Kevin Smith and Southwest Airlines: Crisis via Twitter

I  published this on Associated Content last week and thought it is a good post for Spin Sucks, as well. Enjoy!
By now, everyone has heard about Kevin Smith throwing a fit, and telling his more than one and a half million Twitter followers about his experience with Southwest Airlines.
Two weeks ago, the filmmaker was flying [...]

Twitter Business: Case Studies for Using Twitter in B2B Companies

Spending as much time as I do speaking, writing, and counseling clients on the shift in how we communicate, Twitter invariably comes up at least once a day (if not more). People don’t understand why they’d want to read about what someone had for lunch. Or, sometimes, someone will tell me they HAVE to get [...]

The February 5 #FollowFriday

Are you ready?
@PatrickReyes Patrick works at GM and is the furthest thing you would think when you think marketing and automaker. If he gets his way, he’ll change the way the auto industry communicates…for the better. On top of his demanding job, he blogs at Salt and Light, and quite consistently. AND, his New Year’s [...]

Quantity vs. Quality?

Yes, this headline is a question because I’m not sure I know the answer.  I know the right answer for me personally but I’m not sure there is a right answer that applies to everyone or everything.

Have we said too much?

When Israel Hyman and his wife left on their trip to Hawaii, they had no idea that a goodbye “Tweet” would cause them to become victims of burglary.  But he believes that when he informed his Twitter followers he was off on vacation, that opened the door (no pun intended) for an opportunity for someone to rob [...]

Is Paying People to Tweet About Your Brand Going Too Far?

My dear friend @SarahRobinson sent me an article today via direct message. I knew there was a reason she wanted me to read it, but I didn’t fully understand until I got 3/4 of the way through reading it.
Let me back up. The Ad Age article, “Land Rover Taps Twitter As Campaign Cornerstone” is a [...]