Archive for the ‘Truth in PR’ Category

No Greenwashing!

With all of today’s news, it was hard to decide on just one topic for today… address the latest on how Domino’s reacted to those gross videos posted online? Overdone by now. Comment on Pizza Hut’s latest announcement looking for a summer intern to run their Twitter? Yawn. Ponder how Freddie Mac will react publicly [...]

Shoemakers Children Don't Have Shoes

Isn’t that the old adage? The shoemakers children don’t have shoes?  That’s what I think of when I read the Feb. 10 review of “PR: A Persuasive Industry” in USA Today.
The article starts out with this…
Sleazy. Disingenuous. These are words used in U.K. newspaper coverage of the public relations industry. PR, oddly enough, doesn’t have [...]

Is "Just Enough" Good Enough?

It may not be national news but for some allergy sufferers, it’s huge news.  Last November, the Chicago Tribune did another investigative report similar to one from several years ago during the height of the stories about lead paint on children’s toys. This time, the testing and subsequent report was on various food products labeled [...]

Dan Abrams Forms Media-Strategy Firm

Dan Abrams, the former general manager of MSNBC, is launching a media-strategy firm, according to today’s Wall Street Journal.  His advantage is using a panel of journalists if your company faces a difficult public relations isssue to “weigh in on how media outlets would likely respond to different PR strategies.”
One of Abrams’s investors believes “big [...]

Let me get my spinoculars on …

A spin spotter?  Come on.  First of all it’s one thing to push blame of spin on PR people but how lazy do we think newspapers are that they need spinoculars?
 
Apparently, there is a new program for journalists to download and it catches any bias or spin in their pieces.  As Katherine asks the question [...]

An unpaid celebrity is rare and refreshing

   Until recently I wasn’t familiar with Kiehl’s products.  Because of Brad Pitt, I now know that Kiehl’s is a beauty and cosmetics maker known for its old-school, natural formulas and minimalistic packaging.  Read full article:  http://thecycle.prweekblogs.com/2008/08/19/kiehls-taps-pitt-for-cause-marketing-effort/.

Sensationalism in Headlines

Have you seen the New York Times article about using “striking words” in your news releases to gain the attention of reporters, especially on slow news days? Oh yes! It’s true. The article, titled “Need Press? Repeat: ‘Green,’ ‘Sex,’ ‘Cancer,’ ‘Secret,’ ‘Fat’” ran last week and quotes, GASP!, PR people who support [...]

F.A.D.S. 2008 Best Marketing Blog!

With new design comes new opportunities!  We found out just this morning that your one-and-only spinsucks.com is nominated for best marketing blog by the Blogger’s Choice Awards!  And by somebody we don’t even know.  So thank you “lamsemjaza”, we appreciate the readership and the love for the nomination.
    So, if you hate spin and love FADS, [...]

Restoring Our Image

Blog written by Sydney Ayers, APR

Over the weekend, PRSA Chairman and CEO Jeff Julin was interviewed in the Denver Post.  During the course of the interview, the reporter asked Jeff about a somewhat controversial seminar the Colorado Chapter held last year entitled “Taking the BS out of PR.”  Jeff’s answer was elegant and to the [...]

The R-word Matters Most: It’s All About the Relations

When I took my first “professional” job in public relations there was a study often touted that said the reputation of PR people was right up there with used car salesmen.
Fortunately, just as the process of buying a car now is more consumer friendly and credible than in 1984, generally the same can be said [...]