Archive for the ‘Truth in PR’ Category

Let me get my spinoculars on …

A spin spotter?  Come on.  First of all it’s one thing to push blame of spin on PR people but how lazy do we think newspapers are that they need spinoculars?
 
Apparently, there is a new program for journalists to download and it catches any bias or spin in their pieces.  As Katherine asks the question [...]

An unpaid celebrity is rare and refreshing

   Until recently I wasn’t familiar with Kiehl’s products.  Because of Brad Pitt, I now know that Kiehl’s is a beauty and cosmetics maker known for its old-school, natural formulas and minimalistic packaging.  Read full article:  http://thecycle.prweekblogs.com/2008/08/19/kiehls-taps-pitt-for-cause-marketing-effort/.

Sensationalism in Headlines

Have you seen the New York Times article about using “striking words” in your news releases to gain the attention of reporters, especially on slow news days? Oh yes! It’s true. The article, titled “Need Press? Repeat: ‘Green,’ ‘Sex,’ ‘Cancer,’ ‘Secret,’ ‘Fat’” ran last week and quotes, GASP!, PR people who support [...]

F.A.D.S. 2008 Best Marketing Blog!

With new design comes new opportunities!  We found out just this morning that your one-and-only spinsucks.com is nominated for best marketing blog by the Blogger’s Choice Awards!  And by somebody we don’t even know.  So thank you “lamsemjaza”, we appreciate the readership and the love for the nomination.
    So, if you hate spin and love FADS, [...]