Even though my monthly AllBusiness.com article is targeted toward the franchise market, the rules apply to any business.
How can you use media relations to build your businesses’ brand and help increase sales? You don’t necessarily need to hire a publicist, but it is going to take some time and patience.
To read my six steps for [...]
It’s a snowy day in Chicago…it finally looks like winter. I don’t mind the cold, as long as there is snow to accompany it. AND it’s time for the winter Olympics to begin, my favorite games. With that, let’s look at five of my favorite people on Twitter, along with reasons I think you, too, [...]
Last January I had to make a really tough decision – keep people employed for a few more months and close the business or lay them off right then and save the business. Then (last year sucked), when we realized the business model was completely changing, I had to make another hard decision: Keep people [...]
A couple of weeks ago, I received an email from my friend Arik Hanson. He had an idea that he thought would help out-of-work PR professionals network with the jobs that are becoming more readily available at both agencies and companies.
The big idea:
On Friday, February 19, from 10 am – 2 pm CT, PR bloggers, agency [...]
Last week we launched a Facebook fan page contest to create a new tagline for our newly designed Web site, set to launch late this week. We’ve had some great entries, but want to also open it to our blog readers.
Following are a couple of our favorites. But they are totally unprofessional, which is why [...]
Yesterday I was friended on Facebook by someone I don’t know. We have a lot of mutual friends, so the friend request makes sense, but I don’t like to let people on my personal Facebook page who I don’t know in real life.
This happens often, especially because of all of the speaking that I do, [...]
Before the holidays, we spent some time here talking about blogs – how to create them, how to attract readers, and how to optimize your content.
One thing, however, we didn’t discuss is how to promote and publicize your blog posts, after they’ve been published, in order to attract readers who don’t yet know about you.
This [...]
Alright. I know this isn’t a typical blog post for me. But I need some help. And I thought, “Who better to ask than the blog readers?”
I was in Atlanta last week. I rented a nice little Nissan Altima. It was a hybrid car. I liked it. But I’m having a problem with the [...]
I wrote this for a client today and thought it would be valuable for you.
The do’s and don’ts of social media, according to Gini Dietrich.
DO
* Target your market to follow the right people.
* Offer actionable advice.
* Use your time wisely.
* Have an offer and call to action.
* Define your goals.
* Track results.
* Be respectful.
* Submit [...]
Yesterday I spoke to the WIN Home Inspection franchisees at their annual conference. As is typical, I had a few people tell me before the session began that social media is for their kids and they just don’t get it. One partner even told me that I had better have enough energy to keep him [...]
