The Fight Against Destructive Spin

Yes, this headline is a question because I’m not sure I know the answer.  I know the right answer for me personally but I’m not sure there is a right answer that applies to everyone or everything.

When Israel Hyman and his wife left on their trip to Hawaii, they had no idea that a goodbye “Tweet” would cause them to become victims of burglary.  But he believes that when he informed his Twitter followers he was off on vacation, that opened the door (no pun intended) for an opportunity for someone to rob [...]

I love Sprint’s new commercial for the 3G “Now Network”.  I’m a sucker for a good factoid — there is something about it that draws me in.  And I especially like the call out to Twitter … and the reference to dippers made me laugh.
 
The campaign is produced by Goodby, Silverstein & Partners in San [...]

A report came out yesterday stating, “Social networking sites such as Facebook could raise your risk of serious health problems by reducing levels of face-to-face contact.”  
 

 
What I don’t understand is why they are blaming isolation issues on sites such as Facebook and MySpace? 

I’m guilty as charged. I love social network sites, Facebook, LinkedIn; I am on them for both my personal and professional life. But how far is going too far regarding the control social networks have on your life? Facebook is now telling us when we include content or pictures it’s on there for good, even [...]

The financial crisis is showing its first signs of hitting the communication industries, as evidenced by this article in the Wall Street Journal this morning.
“In recent years, marketers have set aside a portion of their ad budgets to experiment with digital technologies such as Web video, mobile phones, gaming and virtual worlds. But with broader [...]

We are in an industry and era where digital success equals company greatness. The hard part is proving it to the old fashioned. I just got an email from my good friend who decided to pack up and travel the world before settling down with his life. Staying in touch with someone who is traveling [...]

When I was in journalism school, I came across a thread of emails on an alumni listerv debating the ethics of doctoring photos in PhotoShop prior to publication.  Most considered it as unethical as doctoring quotes.  Unless, of course, we are talking about trashy celeb magazines; then the rules appeared to be a little more [...]

Burger boys Jack In the Box have apparently recovered from their fit with E-coli to throw zingers at their competitors, such as Hardee’s.  In a pair of advertisements, the (creepy looking) Jack character leads a carousing office meeting, implying, perhaps, that the Angus meat in competitors’ burgers come from…well, the least appetizing part of a [...]

No matter what, word-of-mouth is out there.  How you choose to use it, can work to your advantage. 
If you didn’t watch the Sopranos last week I am sure you at least heard about the controversial series finale, leaving fans and bloggers alike with questions and mixed feelings.