We sit here, on our little soap box, talking about spin, day in and day out. How other people are doing it, how to prevent it, and praising those that carry the spin sucks torch just as we do. From news releases to stories, to ethical and unethical behavior, how something is pitched is often [...]
News organizations often prepare stories in anticipation of something occurring so they can be the first to leak breaking news. Well, the Los Angeles Times made a premature mistake by going live and announcing that Barack Obama actually chose Hillary Clinton to be his vice presidential candidate along with Bill Richardson, Kathleen Sebelius, and four [...]
Well, Paris Hilton took part in another video, but this time her video is rated “E” for educational. Hilton’s video on superstar comedian, Will Farrell’s Funny or Die Web site was a response to one of John McCain’s negative public relations stunts of comparing his rival, Barack Obama, to celebrities Paris Hilton and Britney Spears. [...]
I adore Paul Newman. He’s an actor’s actor. Distinguished and inspiring in his on screen presence and in his life as a businessman and philanthropist. Several years ago, my work allowed me to meet and get to know Paul Newman as a person – not just a star – and forever he holds my respect. [...]
An article in today’s Advertising Age touched upon a topic that’s been discussed recently here on F.A.D.S. More and more companies (Nike and now Verizon and Snickers) are pushing the envelope when it comes to getting noticed in the media. With more outlets and diverse audiences, it is a daunting task to have an [...]
As I entered into my first year in college, the 2004 political debate was at its peak. Students living on my floor gathered in the hallways at night to discuss candidates, issues, and who was right or wrong until their faces beat red. But I never got it. I never understood how people could tolerate [...]
So many times PR people see a pitch as being the one that lands on the front page of the New York Times or Wall Street Journal.
You know as well as I do that that doesn’t usually happen. What usually happens, after the intial euphoria of “OMG, this is the one!,” is “OMG, what now?” [...]
