Archive for the ‘Public Relations Spin’ Category

Spin to build trust? No thanks.

When Metrolink spokeswoman Denise Tyrell admitted that, indeed, a Metrolink engineer might be at fault for a Sept. 12 head-on crash, I was amazed at her openness and honesty in a time of tragedy. After a little thought, there is one tiny word wrong with her statement: the word might.

Guess what? I think your pitch sucks

We sit here, on our little soap box, talking about spin, day in and day out. How other people are doing it, how to prevent it, and praising those that carry the spin sucks torch just as we do. From news releases to stories, to ethical and unethical behavior, how something is pitched is often [...]

Obama’s Body Man Was Not A Premature Mistake

News organizations often prepare stories in anticipation of something occurring so they can be the first to leak breaking news. Well, the Los Angeles Times made a premature mistake by going live and announcing that Barack Obama actually chose Hillary Clinton to be his vice presidential candidate along with Bill Richardson, Kathleen Sebelius, and four [...]

Who Should We Believe?

Well, Paris Hilton took part in another video, but this time her video is rated “E” for educational. Hilton’s video on superstar comedian, Will Farrell’s Funny or Die Web site was a response to one of John McCain’s negative public relations stunts of comparing his rival, Barack Obama, to celebrities Paris Hilton and Britney Spears. [...]