Archive for the ‘PRSA’ Category

Value-Based Agency Compensation Models

I’m going through this process right now, trying to decide if our financial model makes sense for the future. I feel like billable hours is so archaic, but I also think we need to track time in order to be profitable. We are paid for our time so some sort of tracking mechanism is a [...]

Leaders Must Be Present

Last night I attended the PRSA Chicago senior leaders event, where Helen Ostrowski, the chairman and CEO of Porter Novelli, was honored.
She discussed an Arthur Page Society meeting at which Jeff Immelt spoke and said the most important thing leaders can do right now is be present.
Be present.
That means all of the advice we give [...]

Social media and PR: Molli and Brigitte share their thoughts

We went to the PRSA social media luncheon earlier this week, and it turned out to be pretty interesting. And the food was good, for a change! We weren’t going to blog about this. But yesterday, we saw that one of the panelists, the Chicago Tribune’s Eric Benderoff, blogged on it. As if that wasn’t [...]

When It Rains, It Pours PR: PR Firms Responsible for Client Practices

Blog written by Maggie Hassler
According to PR Week, Greenpeace recently visited Lexis PR, JCPR and Ogilvy PR urging the three PR agencies representing Unilever’s Dove brand to help persuade Unilever to stop using unsustainable palm oil. Greenpeace’s “Burning Up Borneo” report claims that Unilever is responsible for the destruction of Indonesia’s rainforests through chosen [...]

Advocacy through Action Speaks Volumes about Professionals

Blog written by Shawn M. Kahle, APR
Public relations is a profession of words and actions.  Without words, our efforts to inform, persuade, or engage ring hollow.  Unfortunately, there’s a tendency to rely on words as an elixir for all that ails us. 
Words.  We speak them, text them, write them, edit them, position them.  [...]

Happy New Year!

Editor’s Note: We’re back after two weeks of holidays, family, and Colorado skiing!
It’s a new year and rather than talk about our New Year’s resolutions, we have three goals we want to achieve this year. But only one is pertinent to FADS.
Through PRSA Chicago, we are going to create an advocacy program for the PR [...]

Is Social Media Creating a Loss of Filter for Young PR Pros?

I had the distinct pleasure of meeting Harris Diamond at the annual PRSA Chicago leaders event earlier this week.  He was our honoree and spoke for a few minutes about how social media is changing the face of how we deliver information about our client’s products and services.
I won’t get the quote quite [...]

Deskside Story – What Reporters Really Think

One of my favorite business magazines just hurt my feelings.
In the December issue of Inc., there is an article about deskside briefings and how overused they are.
I’ll admit it; when I started my business nearly three years ago, NO ONE was doing deskside briefings.  At least not with the reporters we were talking [...]

Ethical Dilemmas in PR and Media

If you live in Chicago and missed the monthly PRSA lunch yesterday, you missed out!  I’m not saying that because I lead the organization this year.  I’m willing to admit some programs are good, some not so good.  But this one – this one was special!
The topic was ethical dilemmas in PR and media [...]

PR Lessons Learned in Cabo

Please forgive me as I brag that I “had” to go to Mexico for the PRSA Counselors Academy conference.  Hey, I didn’t organize it (at least not this year)!  The photo above is of the lovely Westin, which is where the Conference was held.
Rather than talk about PR spin today, I thought I’d list the [...]