Archive for the ‘PR Truth’ Category

Shoemakers Children Don't Have Shoes

Isn’t that the old adage? The shoemakers children don’t have shoes?  That’s what I think of when I read the Feb. 10 review of “PR: A Persuasive Industry” in USA Today.
The article starts out with this…
Sleazy. Disingenuous. These are words used in U.K. newspaper coverage of the public relations industry. PR, oddly enough, doesn’t have [...]

Walking a Fine Line

US Airways’ unfortunate incident last week has the marketing world talking, predicting and weighing in with opinions on how to use or not use the event in future communications with the public. 

Is "Just Enough" Good Enough?

It may not be national news but for some allergy sufferers, it’s huge news.  Last November, the Chicago Tribune did another investigative report similar to one from several years ago during the height of the stories about lead paint on children’s toys. This time, the testing and subsequent report was on various food products labeled [...]

Sensationalism in Headlines

Have you seen the New York Times article about using “striking words” in your news releases to gain the attention of reporters, especially on slow news days? Oh yes! It’s true. The article, titled “Need Press? Repeat: ‘Green,’ ‘Sex,’ ‘Cancer,’ ‘Secret,’ ‘Fat’” ran last week and quotes, GASP!, PR people who support [...]

Crisis and Candor: Have We Come to Expect Spin?

Heart-breaking tragedies are all too familiar this summer.  A bridge filled with everyday commuters collapses in Minneapolis.  The worst flood in one hundred years sweeps through Findlay, Ohio.  Six men trapped in a mine collapse in Huntington, Utah, hopes of their safe return dashed when three heroes die during a rescue mission.
The images take our [...]

Put "Best" to Rest

Corporations sling around the words “biggest” and “best” so often, the words have lost what little meaning they once had.  The terms are vague at best (noticed that, did you?), and typically don’t help paint a picture for consumers anyway.  Why is the new phone the best?  Does it have super sexy [...]

Spin: Blogging Under a Pseudonym?

If you’re really looking for the definition of spin, let me introduce you to Rahodeb, the pseudonym of Whole Foods chief executive John Mackey.
Mackey posted messages under the Rahodeb username on Yahoo chat forums for years before being revealed in a sealed court document that was filed last month by the Federal Trade Commission [...]

Michael Chertoff: Spin for Scare Tactic?

Hats Off to Chertoff
Oh Michael Chertoff, you astound me.  Why would you put out a message to scare the American people?  And from all sources, you choose your “gut feeling?”  Really?  You are Homeland Security Secretary, and you tell us that we are going to be attacked within the summer [...]

And you thought the crying baby was bad…

From the “That’s Really Gross” department comes news that a transatlantic Continental Airlines flight was disrupted by, get this, an exploding toilet that leaked sewage into the cabin.  Travelers had to endure this for nearly seven hours, and even after a pit-stop in Ireland to repair the problem, were forced to share the first class [...]

Spinning Away from Accountability

Is anyone personally accountable for his or her words and actions anymore?
The answer is “no” if you look to high profile, public leaders like departing World Bank president Paul Wolfowitz.
Why in the world is the head of the World Bank dating a bank employee in the first place, let alone securing a hearty compensation package [...]