There are very few businesses in the country that haven’t felt the effects of the current economy.  And while most employers are scrambling to maximize external communication in order to stay afloat, other businesses are focused on those closest to the company, their employees. 

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According to an article on Entertainment Weekly’s Web site, “Octomom,” Nadya Suleman’s PR team “gave up on her” after receiving threatening calls and letters.

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As I read through your wish list of resolutions you would like public relations professionals to commit to — while I completely agree with and understand your frustration — I am hopeful you have ever encountered a successful relationship with a public relations practitioner. I agree with every one of your resolutions, especially those regarding knowing who you are talking to and what beat the journalist covers before you pick up the phone. On the public relations side of things, nothing would be more embarrassing than a journalist explaining to me I am not contacting the correct beat reporter.

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We all know the significance of the recent presidential elect, or do we? I couldn’t believe when I came across this blog post on Gawker.com, it took a couple of minutes for my mouth to close.

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We are in an industry and era where digital success equals company greatness. The hard part is proving it to the old fashioned. I just got an email from my good friend who decided to pack up and travel the world before settling down with his life. Staying in touch with someone who is traveling the world can be very tough or expensive if you dare to make an international phone call. My friend created his own RSS feed so his friends and family could keep in touch and witness his adventure through maps, pictures, and exciting stories.

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Blog written by Thomas Short

I came a crossed an interesting social media blog the other day discussing the importance of blogging and whether or not PR firms are participating in the highly social media world we live in. The blog was about a man who runs an agency and believes his agency should blog, but has been told by “experts” he should not. I understand it may depend on the audience you are trying to reach, but that is exactly the point as well. There are many business professionals that look at blogs as a great opportunity to show your organization’s culture, views, and most importantly how your business participates in change. In order for your business to grow and compete, you need to adapt to change in the business environment.

Invincible, this troubles me. How can you grow by staying invincible? I don’t get that and I would like to hear an “expert” convince me how staying invincible can benefit an organization. Blog writing is just one of several ways to create brand name awareness. Blog writing gives your audience and consumers another reason to interact or report with your agency. The only thing or someone who should be attempting an invincibility act is Sam Zell, of the Chicago Tribune, for the fear of his life. With times changing, social media is a big part of business success. Whether you enjoy blogging or not, you better get on board, because customers and clients who believe social media promotes their products or services are increasing by the day.