Archive for the ‘PR crisis’ Category

Where’s superman when you need him?

According to an article in the Chicago Tribune online, “A Lake County woman who won a date with a man a radio station called a “great” catch is suing the station for promoting the man, who had a criminal history and allegedly sexually assaulted her on the date she won.”

Spin to build trust? No thanks.

When Metrolink spokeswoman Denise Tyrell admitted that, indeed, a Metrolink engineer might be at fault for a Sept. 12 head-on crash, I was amazed at her openness and honesty in a time of tragedy. After a little thought, there is one tiny word wrong with her statement: the word might.

Leaked photos are no big deal for GM

This could have been a PR crisis of epic proportions, but to my surprise, it was not. General Motors looked into an unauthorized leak of photos of the Chevrolet Volt, a deeply anticipated battery-powered vehicle slated for sale in late 2010. Instead of going into crisis mode, GM simply sent a few emails to remove [...]

What’s the value in “shock value?”

An article in today’s Advertising Age touched upon a topic that’s been discussed recently here on F.A.D.S. More and more companies (Nike and now Verizon and Snickers) are pushing the envelope when it comes to getting noticed in the media. With more outlets and diverse audiences, it is a daunting task to have an [...]

Ignoring the elephant in the room