I’m going through this process right now, trying to decide if our financial model makes sense for the future. I feel like billable hours is so archaic, but I also think we need to track time in order to be profitable. We are paid for our time so some sort of tracking mechanism is a [...]
In today’s Washington Post, current AIG CEO Edward M. Libby has written an opinion column with an eloquent explanation about the very-much-in-the-news bonuses given to those AIG executives. Be clear, he is not calling them performance bonuses, but rather, retention bonuses.
Yelp! exploded into the Chicago social scene a few years ago and became quite popular with reviewers and viewers alike, claiming, ”Real People. Real Reviews.” Similar to the other social review sites, Metromix.com and City Search.com, consumers and patrons review and possibly reccommend restaurants, nightlife, shops, and entertainment.
Have you seen the New York Times article about using “striking words” in your news releases to gain the attention of reporters, especially on slow news days? Oh yes! It’s true. The article, titled “Need Press? Repeat: ‘Green,’ ‘Sex,’ ‘Cancer,’ ‘Secret,’ ‘Fat’” ran last week and quotes, GASP!, PR people who support [...]
It’s been everything I can do not to comment on Scott McClellan’s book, “What Happened: Inside the Bush White House and Washington’s Culture of Deception.”
Blog written by Sydney Ayers, APR
Over the weekend, PRSA Chairman and CEO Jeff Julin was interviewed in the Denver Post. During the course of the interview, the reporter asked Jeff about a somewhat controversial seminar the Colorado Chapter held last year entitled “Taking the BS out of PR.” Jeff’s answer was elegant and to the [...]
Blog written by Sydney Ayers, APR
I’ve been thinking about blogging lately. (I suppose it’s funny that I am doing that on a blog but there you have it.) We have been recommending that clients become actively engaged in the blogosphere for some time now but we insist they follow the rules. “Rules?”, you ask. [...]
Blog written by Angela Loiacono
The Medill School of Journalism used to stand on its own without an explanation. It’s one of the most highly regarded journalism programs in the country. Yet, somehow the dean of the school John Lavine managed to taint this branch of Northwestern, and the Chicago Tribune told us all about [...]
