The question lately has been if KFC’s new double decker sandwich will kill you. So will it? Of course not! But Nick, you’re likely saying, with the calories and fat content it is surely a cardiac arrest wrapped in paper…right? Nope!
Let me explain. It won’t kill you because only a small percentage of you will actually eat it. If you look between the lines, the point of launching the new sandwich was not to sell the sandwich itself.
According to Friday’s TechCrunch article, The New York TimesKindle subscriptions are increasing by 46% to $19.99. And they are charging 17.29 for iPad subscriptions.
It is old news that beginning in 2011, The New York Times will be charging for online content. More than a week ago it was also reported that News Corp’s UK times would charge, according to Reuters, 1 pound ($1.49) per day or 2 pounds per week. It would be complimentary to print subscribers. Continue Reading »
I’ve never used AdWords myself, but Arment Dietrich uses paid search for clients and I have helped along the way. What I learned today is, before using AdWords, it’s important to understand how they are measured so you can have the best success. To do that you need to understand how the quality score comes into play.
Your Google AdWord quality score is just an approximate of how Google expects your keyword to perform. Three things come into account here: Continue Reading »
A year ago, I cautioned people that if we aren’t careful, Twitter was going to eventually be a bunch of PR people talking to a bunch of PR people. Then, last week, I boldly predicted that I think Twitter is going to die if they don’t quickly figure out how to make money. So I was anxious to hear the big advertising announcement by Twitter earlier this week…hoping they’ve figured out how to monetize, and balance the professions who participate in, my favorite social platform.
On 5/20/09 I shared The Webb MD article reporting the possible health benefits of drinking coffee.The report shared studies showing coffee could lower your risk of diabetes, Parkinson’s disease, and colon cancer.The report also states coffee can lift your mood, treat headaches and lower the risk of cavities.
After reading the article I was surprised when I searched a couple coffee company Web sites to find neither of them shared the possible health benefits of that delicious cup of Joe!I couldn’t help wondering which coffee company would be the first and this morning I received an answer to my question.
Many consumers heard Quiznos would give away one million free subs. Consumers were instructed to go to the Quiznos Web site and enter their contact information and a coupon for a free sub would be sent to them via e-mail. Does this sound too good to be true? Continue Reading »
US Airways’ unfortunate incident last week has the marketing world talking, predicting and weighing in with opinions on how to use or not use the event in future communications with the public.
I am a Beatles fan — not an over-the-top fan — but I have traveled to Beatles Fest, I own a few books and some memorabilia, and I did brag about having a two-minute conversation with George Harrison’s sister for about six months. So why am I just now hearing about John Lennon coming back to life to endorse The One Laptop Per Child Foundation?
The creepy thing is not that they used old images, not that they used old sound bites, but that they had an impersonator do voice over “putting words into the late endorser’s mouth,” according to Technologizer.
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Guest blog post by Nick Harrison
