I’m going through this process right now, trying to decide if our financial model makes sense for the future. I feel like billable hours is so archaic, but I also think we need to track time in order to be profitable. We are paid for our time so some sort of tracking mechanism is a [...]
I love Sprint’s new commercial for the 3G “Now Network”. I’m a sucker for a good factoid — there is something about it that draws me in. And I especially like the call out to Twitter … and the reference to dippers made me laugh.
The campaign is produced by Goodby, Silverstein & Partners in San [...]
According to Advertising Age, the top HR executive of media agency, Carat Group, recently sent an e-mail with job-cut talking points to all employees. Directed solely at senior management in preparation for restructuring and downsizing, the memo also made its way into the mailboxes of those being fired.
Blog written by Sydney Ayers, APR
A recent column by Maureen Hall in Ad Age discussed the fact that the words “public relations” had, unfortunately, lost their meaning. I would pose that they didn’t so much lose their meaning as we haven’t really safeguarded it.
Too frequently a client prospect will come to us and say, [...]
According to a new poll, one in four consumers is willing to pay to speak with a customer service person.
Are you kidding me?
I call customer service when I’m having problems with a product. Last time I checked, it’s the company’s responsibility to make sure their products are usable. Not mine. So if I [...]
