Archive for 2010

Kevin Smith and Southwest Airlines: Crisis via Twitter

I  published this on Associated Content last week and thought it is a good post for Spin Sucks, as well. Enjoy!
By now, everyone has heard about Kevin Smith throwing a fit, and telling his more than one and a half million Twitter followers about his experience with Southwest Airlines.
Two weeks ago, the filmmaker was flying [...]

HAPPO: A Few Winners

It’s been a couple of weeks since our launch of HAPPO (Help a PR Pro Out) and, after digging through 131 incredible blog posts we received just in Chicago, and sending them to potential employers, it’s time to draw the winners of some of the free giveaways our industry organizations have so kindly donated.
Before the [...]

Blog: Share Your Link Love

I would love to say that I was riding my bike (still stuck inside on the trainer and put in 200 miles last week…so I have A LOT of thinking time) and I came up with this brilliant idea to let you pimp your blog here, but I cannot take credit.
A couple of weeks ago, [...]

Twitter Business: Case Studies for Using Twitter in B2B Companies

Spending as much time as I do speaking, writing, and counseling clients on the shift in how we communicate, Twitter invariably comes up at least once a day (if not more). People don’t understand why they’d want to read about what someone had for lunch. Or, sometimes, someone will tell me they HAVE to get [...]

Blog: Tips on How to Blog

I was catching up on my Google reader and subscribed blogs and came across Jeff Bullas, a blogger in Sydney. His blog, JeffBullas.com, discusses ideas and tips for better Internet marketing, including using the social networks as part of your overall strategy.
The blog post that caught my eye, however, is one that has 30 tips [...]

Facebook: Creating a Fan Page

This post is guest blogged by Molli Megasko, an account executive with Arment Dietrich. Molli started her career with us and has been integral in how we’ve moved our business model in the past 18 months. She is our Facebook guru and is here to talk to you about creating a fan page, engaging with [...]

The Tagline Contest Winner!

The tagline contest started on my personal Facebook page when one of my crazy friends suggested we have a slogan such as Arment Dietrich: Better than Sex. As you can imagine, it created a fun little conversation, which got me thinking, “What if we practiced what we preach and crowdsource a new tagline?”
So we started [...]

SEO Search Engine Optimization for Blogs

In all of my years working with Web guys, I’ve never found someone as good at search engine optimization (SEO) as Nick Harrison at Dashal. Watching him work SEO is like watching a carefully choreographed ballet. Everything he does has a part and, when it all comes together, you suddenly own not just the first [...]

Tiger Woods: A PR Disaster

A lot of people have asked me what I think about Tiger Woods and the apology he gave on Friday. I’m never one to react with a knee jerk. I like to let it all soak in, discuss opposing sides, and then tell you what I think. But this one is a little bit different…mostly [...]

Getting Started On Social Media: Nine Tips

I spend a lot of time of time on the road speaking to Vistage groups, doing keynotes, providing workshops, and sitting on panels. The topic?  Social media for executives. The one thing all of my audiences have in common is they all are business leaders and they don’t understand how to translate social media to [...]