Archive for 2009

Optimizing Your Blog Posts

Guest blog written by Harry Brumleve
So you’ve set up a blog that you’re passionate about and you’ve written your first few posts.   Who has seen it?  Your friends? Who is going to see it?  Your mom?  Likely if you’ve taken the good time to post your thoughts, opinions, and feelings, you are looking to share [...]

Attracting Blog Readers Through Great Content

Based on the feedback from “Tips for Starting a Blog,” it sounds like you’re ready to attract readers. So let’s get started!
My friend Jeff Lipschultz commented on Monday that he was going to be brash and suggest quality is key to attracting readers. And he is 100 percent correct!
Quality, value, and “what’s in it for [...]

Tips for Starting a Blog

When I speak across the country, I have a lot of people tell me they want to start a blog and they want to know how to get started. I always caution that blogs aren’t for everyone and that, once you get started, you can’t stop. It’s a pretty big time commitment and it takes [...]

The Dec. 11 #FollowFriday Recommendations

It’s one of my favorite times of the week – #FollowFriday – because I can highlight a few Twitter friends for you to follow, meet, and engage with in the coming week.
@dougleavy Doug is the grand social media poopah for @westonemusic (he also manages that Twitter account so follow both). He’s a musician so it [...]

Social Media Is Relationships; It's Not Selling

Yesterday we discussed the philosophy of social media: How do you have conversations with people in order to build better relationships?
And there were a lot of great comments:
* Johnnie Firari says, “Through relationships you can now gain/earn back something that was lost: Brand loyalty!”
* Les Lent says, “The tools (in my humble opinion) are great [...]

Social Media Philosophy

I talk to people every day about social media and there is a common theme: “I don’t understand why I care what people say on Twitter” or “I have a Facebook fan page, but no one is talking to me there” or “I have a LinkedIn profile, but I own the company so I don’t [...]

Recommended Business Books

A few weeks ago, I asked each of you what you’d like to read about on this blog. Robert Saric asked if I would blog, “the books you recommend and why they are great.” Since that request, I’ve been compiling a list of business books (fun reading will come during the holidays) and it follows.
1. [...]

December 4 #FollowFriday Recommendations

I continue meeting really great people on Twitter. Following are a few new friends and few  old ones, as well.
@julito77 Julio is, by far, one of the best people in real life and on the social networks. He started V5, an arm of his family’s company, a few months ago and has already launched it [...]

Business Holiday Gifts

On Friday, my Facebook stream was all a flutter about the craziness of Black Friday. I responded to multiple friends that Black Friday is the reason Al Gore invented the Internet (which got a few chuckles and even quote of the day on some status updates). And then I remembered today is Cyber Monday, which [...]

Preparing Yourself for Media Interviews

I have a long-standing relationship with Hotel Executive and write an article for them quarterly. Today I am grateful for my friendship with their editor and the opportunity to help educate their readers on the importance of communication in a businesses growth. Following is an excerpt from an article I wrote for them in July [...]