Archive for September, 2008

Spin to build trust? No thanks.

When Metrolink spokeswoman Denise Tyrell admitted that, indeed, a Metrolink engineer might be at fault for a Sept. 12 head-on crash, I was amazed at her openness and honesty in a time of tragedy. After a little thought, there is one tiny word wrong with her statement: the word might.

What they wrote and what I read

Earlier this week, two pop-culture news stories broke in the media – Clay Aiken announced he’s gay and Lindsey Lohan announced she and Samantha Ronson are an item. To my disappointment, two of the most respected, well-known media outlets released the information without any regard for professionalism or poise.
 
 
 

Guess what? I think your pitch sucks

We sit here, on our little soap box, talking about spin, day in and day out. How other people are doing it, how to prevent it, and praising those that carry the spin sucks torch just as we do. From news releases to stories, to ethical and unethical behavior, how something is pitched is often [...]

It’s Never to Late to Say “No, thanks!”

Making career choices is never easy!  Sometimes people accept jobs only to realize, they made a huge mistake.  My advice always is “Admit your error and fix it.” 
 
Key to this philosophy is a well-worded resignation letter that explains your decision, shows gratitude, and respect.  Following is an example you can easily adapt to meet your [...]

Let me get my spinoculars on …

A spin spotter?  Come on.  First of all it’s one thing to push blame of spin on PR people but how lazy do we think newspapers are that they need spinoculars?
 
Apparently, there is a new program for journalists to download and it catches any bias or spin in their pieces.  As Katherine asks the question [...]

Where Is Communication Inside A Bankruptcy Filing?

What a shame that Lehman Brothers employees found out the bankruptcy protection filing through the media.  The New York Times earlier this week reported that, while Dick Fuld tried to the very last minute to save the company, he ended up issuing a news release at 12:30 on Monday morning announcing the filing.
Where is his [...]

Poor Excuse

In the past few months, U.S. Congressman Charles Rangel has come under scrutiny for a variety of ethical dilemmas. He rented multiple rent-stabilized apartments, even using one as a fundraising office, used congressional letterhead to solicit funds, and most recently, has been discovered to have not been paying taxes on a home in the Dominican [...]